Blog
Earlier this year, I participated in a nine-week intensive on PR measurement and evaluation. The power of tools like Google Analytics 4 (GA4) to help communications professionals more effectively demonstrate impact to the bottom line was eye-opening. 🤯 I was also struck by how empowered and confident I felt armed with the new skills and knowledge I…
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As a communications professional, you know it’s critical to target the right audiences with the right message so that your awesome, creative work doesn’t fall on deaf ears. But getting there can be a struggle – especially if other folks in the organization are not aligned on who the priority audiences should be. Before I…
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Why do communications pros so often lack confidence in the value we bring to organizations? Data-driven tools can help, but let’s be real: Unless we take the time to dive deeply into the tools or learn just enough to be dangerous so we can properly guide the experts supporting us, we’ll still doubt our…
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Last year, I spoke with a CEO who lamented the fact that communications consultants don’t do a better job of explaining how they work and what they really need from her to be successful. She wanted clarity so she wouldn’t be surprised by bills she felt were “nickel and diming” her. She’s not wrong. I…
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If you’re like me, the buzz and excitement of the new year are dissipating. The blank slate is filled and it’s time to get to work. You’ve likely used January to cement your big goals for 2023 and have set the wheels in motion to achieve them. Whether they include getting new clients, leveling up…
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We’re a couple of weeks in, but I can still say it in my first email of 2023: Happy New Year! I made the most of the holidays with all the things: baking, holiday songs on repeat, quality time with family and friends, and Rom-Coms! And while I started the year a bit under the…
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This is the time of year when predictions and trends began to surface. What will the coming year look like for communications professionals? What issues will most impact our industry? They’re entertaining, but rarely mind-blowing.😏 I decided to focus instead on what is actually more meaningful to me: My hope for you — and for…
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In October, I attended the Spark with Luly B conference and was inspired by both the energy in the room and her intentional efforts to give women a voice. When a conference attendee shared her story, she said she was constantly asking herself “How dare I think that I could do XYZ”? Luly challenged her…
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There’s nothing I love more than a table full of family and friends discussing interesting topics around delicious food or drinks, so Thanksgiving has always been particularly meaningful for me. I’m not gonna lie – when my eyes were opened to the sadness the holiday represents for many Native Americans, it left a hole. I…
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If you’re like me, you’re already imagining the upcoming holidays. It’s been a crazy autumn and I’m ready for a serious slowdown. I’ve spent a lot of time thinking about where I want to focus for the new year and have already put plans in place and hired support to help me get there. I’m…
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