Strategy + Creativity = Brand Success!

Need help communicating the brilliance of your company to the right target audiences in the channels where they live, work and play most often?

No matter who they are, you can save time, money, and heartache by being proactive and matching every communications effort to organizational goals. And to do that, you will need a great strategic communications planning framework.

That’s where I come in.

I’ve worked with dozens of companies and nonprofits using a cross-departmental planning process that explores the current communications activities of the business, then leads to a realistic, workable plan targeted at the audiences most critical to your success.

This four-phase framework, known as R.P.I.E. (Research, Planning, Implementation & Evaluation) is the gold standard for public relations planning.

We establish realistic goals and an achievable timeline designed to ensure a steady stream of activity that engages and inspires key stakeholders to take action so your business can forward.

The typical timeframe from start to finish is 6-8 weeks, but can extend longer based on the size of your organization, availability of staff for sessions, and research required.

The process allows us to consider your business from multiple angles. It always takes a long-term view to ensure the resulting communications strategy has a lasting, positive impact on your brand.

Strategic public relations planning requires coordination with various stakeholders in your organization – sales, marketing, HR, product or program development, legal, finance, and more – all of whom are critical to communications success.

There are 3 ways we can work together! Click below to learn more so you can start communicating with excellence!

Your Fractional Chief Communications Officer

For those leaders ready for ongoing C-Suite strategy and support for communications (without the C-level salary that comes with it!).

Communications Clarity for CEOs

A VIP Half-Day session just for you! Great for solopreneurs or small business leaders who need a strategic thought partner, messaging that inspires, and actionable takeaways to implement immediately!

Learn more about my signature strategic messaging framework

Communications Clarity Check

Ideal for growing organizations that need to ensure they’re directing time, effort and money to the communications activities that will strategically support the business right now.

Learn More About the commuications planning process I use

Strategic Communications
Planning

The strategic communications planning process I use is a tried-and-true way to ensure you highlight the bright spots in your communications and close the gaps.

The typical timeframe for planning is 6-8 weeks, but can extend longer based on the size of your organization, availability of staff for sessions, and research required.

Here is a snapshot of what’s involved:

Helps ensure we really know what you think you know about your brand!

  • Insight and intelligence-gathering phase to avoid guesswork prior to planning. Helps me understand your company, its place in the market, target customers/key stakeholders, and competitors
  • Requires primary and/or secondary research tools like client surveys, focus groups, SWOT analysis, market research, and case studies
  • Results in a solid situation analysis and recommendations that inform the Planning phase

The creative phase where your communications program comes to life!

  • Establishes the target audiences, key messages, goals, objectives, strategies, and tactics
  • Determines which communications channels (employee communications, media relations, executive visibility, social media) make the most sense based on available resources of staff, time, and budget
  • If needed, includes a cross-departmental strategic corporate messaging workshop to create messaging that is clear, consistent, aligned and targeted at the right audiences

Want to learn how to lead these sessions?

Click here to learn about my 5-month corporate messaging program for PR and marketing professionals

Outlines how the work gets done!

  • Includes a realistic timeline for strategies and tactics
  • Considers available resources, including a critical “Roles and Responsibilities” document that outlines project owners
  • Details the budget needed and available for implementation

Determines what success looks like!

  • Decides which objectives to measure, why, how, and when
  • Outlines availability and cost of measurement tools
  • Includes regular intervals to evaluate progress and alter the plan as needed

Client Love

Testimonials