Strategy + Creativity = Brand Success!
Need help communicating the brilliance of your company to the right target audiences in the channels where they live, work and play most often?
No matter who they are, you can save time, money, and heartache by being proactive and matching every communications effort to organizational goals. And to do that, you will need a great strategic communications planning framework.
That’s where I come in.
I’ve worked with dozens of companies and nonprofits using a cross-departmental planning process that explores the current communications activities of the business, then leads to a realistic, workable plan targeted at the audiences most critical to your success.
This four-phase framework, known as R.P.I.E. (Research, Planning, Implementation & Evaluation) is the gold standard for public relations planning.
We establish realistic goals and an achievable timeline designed to ensure a steady stream of activity that engages and inspires key stakeholders to take action so your business can forward.
The typical timeframe from start to finish is 6-8 weeks, but can extend longer based on the size of your organization, availability of staff for sessions, and research required.
The process allows us to consider your business from multiple angles. It always takes a long-term view to ensure the resulting communications strategy has a lasting, positive impact on your brand.
Strategic public relations planning requires coordination with various stakeholders in your organization – sales, marketing, HR, product or program development, legal, finance, and more – all of whom are critical to communications success.
There are 3 ways we can work together! Click below to learn more so you can start communicating with excellence!
Your Fractional Chief Communications Officer
For those leaders ready for ongoing C-Suite strategy and support for communications (without the C-level salary that comes with it!).
Communications Clarity for CEOs
A VIP Half-Day session just for you! Great for solopreneurs or small business leaders who need a strategic thought partner, messaging that inspires, and actionable takeaways to implement immediately!
Communications Clarity Check
Ideal for growing organizations that need to ensure they’re directing time, effort and money to the communications activities that will strategically support the business right now.
Learn More About the commuications planning process I use
Strategic Communications
Planning
The strategic communications planning process I use is a tried-and-true way to ensure you highlight the bright spots in your communications and close the gaps.
The typical timeframe for planning is 6-8 weeks, but can extend longer based on the size of your organization, availability of staff for sessions, and research required.
Here is a snapshot of what’s involved:
Helps ensure we really know what you think you know about your brand!
The creative phase where your communications program comes to life!
Want to learn how to lead these sessions?
Click here to learn about my 5-month corporate messaging program for PR and marketing professionals
Outlines how the work gets done!
Determines what success looks like!