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“My client really needs X, but they won’t want to pay for it. We’ve already agreed on the scope of work.” Sound familiar? I find a lot of communicators think this way. They see the challenges very clearly: Different departments are off doing their own thing. Content on different platforms seems disjointed and out of alignment (it’s painfully clear when…

I love asking “So what?” It forces people to get to the heart of the matter. During corporate messaging sessions, the exchanges often go something like this: We were the first to have XYZ product or service.So what? Why is that important for your [target audience] to know?Well, we’ve been doing it longer than anyone…

The important thing is to not stop questioning. – Albert Einstein I grew up in corporate communications departments where I always had access to the people I needed to reach to stay up on the latest and greatest. I wanted to know, well, everything. I’d organize meetings regularly with marketing, HR, legal, investor relations, sales, and…

We’re now on week three. How amazing that I could totally say that to anyone around the world and they’d know exactly what I mean?! Every PR person I know is focused on COVID-19. If you’re like me, you’ve done more Zoom meetings in the last two weeks than all of last year. Companies are in full-on…

Can you believe January is almost over? 2020 is now in full swing! My first talk of the year was to a group of senior HR leaders. I shared my belief that HR has a great opportunity to serve as frontline brand ambassador for any business. They can do that by communicating core values at six…

Hi, I invited a former colleague from American Airlines, Al Comeaux, to speak during a coaching call for my new program, Corporate Messaging for Communicators. He talked about how he’d earned the respect of senior leaders at companies like American, Sabre, Travelocity and GE. It was a nice follow-up to the lesson I’d taught on making the…

I used to make detailed Christmas lists when I was a kid. One year, I wanted a “Colorburst 250” camera. I talked about it forever. Just to be absolutely certain there would be no confusion with the “150” (which didn’t have the flash), I cut out a photo of it and put it on the fridge. “Here,…

Hi! Check out my video where I talk about my passion for the messaging work I do. If you’re ready to show up big in 2020, let’s go!  Corporate Messaging for Communicators launches on January 14. There are only a few spots left! Click here to schedule a call with me today. We’ll talk about how you can get enrolled. And…

Hi! You know clear, concise, consistent messaging targeted at the right audiences is the key to long-term communications success, but how do you get them to see it? There’s a social media post communicating one message and an email about that same topic conveying something completely different – and they’re both targeted at the same audience! And don’t even…