Blog
I’ve always been impressed with my son’s uncanny ability to connect with people of any age. Whether he’s ensuring a lone little kid has a playmate or schooling older adults on smartphone or computer skills, Patrick always finds a way to engage and build trust. I suspect it’s not only because he has an infinite…
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I think most communications professionals would agree that clients who constantly have urgent, “must do now” issues are a big drain on our brains and energy. They sap our creativity and make it impossible for us to do the great work we know we could be doing for them. A colleague on LinkedIn recently asked…
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As communications professionals, we understand the power of language and messaging when we communicate on behalf of companies. We know how important it is to be intentional with word choice when targeting a specific audience. But I’ve found that when it comes to promoting ourselves, we’re less…choosy. 😏 We allow our clients and companies to…
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I remember fretting that my son didn’t seem interested in inventing his own creations with Legos. He loved them and would spend hours building elaborate structures — but always from diagrams. We’d try to get him to imagine something new. He wanted the framework. Most kids don’t realize they need structure. My son was fully…
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I think one way to cement your value as a communications professional is to back up your work with data that is tied to results and presented in a language everyone (especially senior leaders) understands. I have never professed to be a data expert, but I know just enough to be dangerous. 🙂 I’ve always…
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In a world where our vocabulary, social norms, and workforce are ever-expanding, it can be easy for organizations that resist change to commit a faux pas that leave their employees and the public uncomfortable — or sometimes downright angry. When company leaders resist the need to create a more inclusive culture, the resistance often stems from…
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Remember the early days of your career, when you were nervous about making mistakes, but pushed past your fears to put yourself out there for new opportunities? You eventually got to a place with your work where you felt confident about what you knew (and maybe a little overwhelmed with what you didn’t). You got…
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It’s been more than 16 months since the summer of 2020. It was a brutal summer for the world, and it brought a lot of issues to the forefront of our minds. The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others forced us to have very direct conversations about race and its…
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Those of us in PR and marketing often joke about why being a best-kept secret isn’t necessarily a great thing.😕 So when I think about how I can help PR pros build a purposeful and lucrative business by offering strategic services that allow them to play in their zone of genius and create the kind…
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I’ve seen companies still wrestling with the best way to implement and communicate their pandemic return-to-office policies. CEOs are worried about the ideal way to support staff who are uneasy about heading to the office in the face of the Delta variant, but most companies still plan to have “butts in seats” by the end of the…
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