Blog

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What Happens When DEI Takes a Back Seat?

By Jennifer R. Hudson / January 15, 2025

The news has been abuzz with companies that have quietly (and in some cases loudly), stepped away from their DEI commitments (think: Walmart, Meta). The level at which some organizations are retreating from diversity, equity, and inclusion raises the question: Were those statements, press releases, and employee resource groups introduced just a few years ago…

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How I Plan to Enter The New Year

By Jennifer R. Hudson / December 30, 2024

If you’re anything like me, the holiday season is always an interesting mix of downtime, excitement, reflection, and frenzy — with the inevitable pull to plan and dream for what’s ahead. This past year went by in a flash! It was full of growth, challenges, loss, and celebrations. I set big goals for myself in…

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The Best Social Media For Your Company? Follow The Audience.

By Jennifer R. Hudson / July 10, 2024

I’ve often said “We don’t all need to be on TikTok!” as a way to explain how important it is for organizations to choose the social media platforms where their key audiences live, work, and play most often (and this was before their recent troubles😒). If you’re creating content and engaging in a channel just…

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Communications Pros Must Go Beyond The Talking Points

By Jennifer R. Hudson / April 8, 2024

When communications pros talk about messaging, I think they really mean “talking points.” They are not the same! ✋🏽 Talking points are tactical and created for very specific purposes, like a media interview.  They serve a purpose, but they can also stifle big-picture thinking. And if you never break free of them, you’ll miss the larger, strategic purpose…

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Are You Missing This Crucial Piece of the Communications Puzzle?

By Jennifer R. Hudson / March 5, 2024

I’m always inspired when I leave a corporate messaging session I’ve facilitated for a client. After more than 10 years of leading these sessions, I know a few things will happen:  ⭐️ Employees will leave feeling heard and valued  ⭐️ Leaders will leave impressed and develop a greater appreciation for the process than they imagined…

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The Big Issues Companies Are Facing and How Public Relations Pros Must Help

By Jennifer R. Hudson / February 21, 2024

During a retreat with my mastermind group last year, we discussed the big employee issues companies would face in 2024: retention, hiring, managing hybrid work environments, and more. It was clear to me that communicators can and must play a pivotal role in helping organizations address these challenges. One way we can add strategic value…

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Should Public Relations Pros Reveal When They Use AI?

By Jennifer R. Hudson / January 31, 2024

Last week, I posed a question on social media: Should you reveal when you use AI?  The short answer? Yes! As PR pros, we know it’s important to stay abreast of the latest trends and technology so we can advise the people we serve with excellence. We may not always reveal every PR tool in…

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5-FIGURE PLANNING

New Year, New Affirmations for PR Pros

By Jennifer R. Hudson / January 16, 2024

In 2023, I created a document detailing my professional goals, how I wanted to achieve them, and some concrete measures of success for each. I accomplished a lot of what I had on the list, and while I didn’t reach every goal, I’m happy to report that I had some incredible career highlights in 2023: my first keynote to an audience of more than…

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How To Avoid A Communications Plan That’s Just A Plan

By Jennifer R. Hudson / July 5, 2023

If you’ve been hanging out with me for a while on social and in these emails, you know I love RPIE – the acronym for the strategic communications planning framework (Research | Planning | Implementation | Evaluation) that I believe closes gaps and reveals opportunities we often miss.  I also believe every PR pro should love it as…

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Learn How to Prioritize Key Stakeholders with a Powerful Messaging Framework

By Jennifer R. Hudson / April 5, 2023

As a communications professional, you know it’s critical to target the right audiences with the right message so that your awesome, creative work doesn’t fall on deaf ears. But getting there can be a struggle – especially if other folks in the organization are not aligned on who the priority audiences should be. Before I…

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