Blog
Why do communications pros so often lack confidence in the value we bring to organizations? Data-driven tools can help, but let’s be real: Unless we take the time to dive deeply into the tools or learn just enough to be dangerous so we can properly guide the experts supporting us, we’ll still doubt our…
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Last year, I spoke with a CEO who lamented the fact that communications consultants don’t do a better job of explaining how they work and what they really need from her to be successful. She wanted clarity so she wouldn’t be surprised by bills she felt were “nickel and diming” her. She’s not wrong. I…
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If you’re like me, the buzz and excitement of the new year are dissipating. The blank slate is filled and it’s time to get to work. You’ve likely used January to cement your big goals for 2023 and have set the wheels in motion to achieve them. Whether they include getting new clients, leveling up…
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We’re a couple of weeks in, but I can still say it in my first email of 2023: Happy New Year! I made the most of the holidays with all the things: baking, holiday songs on repeat, quality time with family and friends, and Rom-Coms! And while I started the year a bit under the…
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This is the time of year when predictions and trends began to surface. What will the coming year look like for communications professionals? What issues will most impact our industry? They’re entertaining, but rarely mind-blowing.😏 I decided to focus instead on what is actually more meaningful to me: My hope for you — and for…
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It’s the “spooky season,” but that doesn’t mean you have to be afraid of pushing back when senior leaders ask you to develop external communications about an issue or topic you know is not aligned with the reality of what’s happening inside the organization. 😅 If you want to be the trusted advisor your company…
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If you’re like me, you love a great story of triumph. We find them in books, movies, and even songs. We want the underdog in these stories to win, and we celebrate when they finally do. There’s usually a situation or someone who guides them or facilitates their journey- and we’re especially moved if they…
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Last year around this time, I shared a few favorite quotes that inspire and motivate me. I’ve got another to add to the list: “Listening is a radical act of social justice.” I heard this quote in the context of nonprofit work, but I think it’s applicable to the work we do as communicators in any organization.…
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As communications professionals, we’re constantly working to serve our companies, our clients, and for many of us – our families, communities, and others around us. Your dedication to others is beautiful – but remember to make time for yourself! Just as I advocate for PR professionals to embrace communications planning, I also strongly encourage you…
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This year, my daughter Sophia is on the hunt to find the higher ed institution she will call home in less than two years. She has carefully curated our college visits and developed meticulous itineraries that ensure we not only maximize the campus tours but also spend time enjoying the city we’re visiting. I am…
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