Blog
I had such a wonderful conversation with Melissa Vela-Williamson, of MVW Communications on the Smart Talk Series podcast! 🎙️ We talked about how going from a steady corporate job to the chaos of owning your own business can be stressful and the importance of saying “no.” I don’t often get to talk about my path…
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I wish I had known how powerful corporate messaging sessions could be when I first started consulting. I spent my corporate career developing messaging in silos – either with senior leaders, with a department head, or on my own. When I developed my signature framework and saw how it not only resulted in great messaging,…
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If you’ve been hanging out with me for a while on social and in these emails, you know I love RPIE – the acronym for the strategic communications planning framework (Research | Planning | Implementation | Evaluation) that I believe closes gaps and reveals opportunities we often miss. I also believe every PR pro should love it as…
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Communicators understand the need for organizations to have clear, compelling, and consistent messaging – and that it’s critical for both internal and external audiences. We know that when employees at all levels across different departments are aligned and clear in the way they communicate about the brand, the business will be more successful reaching, engaging, and…
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May is Mental Health Awareness Month, and it’s a great time to reflect on how we’re prioritizing what matters most to us. I believe our physical health is deeply tied to mental and emotional health, so it’s important to give them all some extra love and nurturing. As I’ve navigated different phases of my life,…
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Earlier this year, I participated in a nine-week intensive on PR measurement and evaluation. The power of tools like Google Analytics 4 (GA4) to help communications professionals more effectively demonstrate impact to the bottom line was eye-opening. 🤯 I was also struck by how empowered and confident I felt armed with the new skills and knowledge I…
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As a communications professional, you know it’s critical to target the right audiences with the right message so that your awesome, creative work doesn’t fall on deaf ears. But getting there can be a struggle – especially if other folks in the organization are not aligned on who the priority audiences should be. Before I…
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Why do communications pros so often lack confidence in the value we bring to organizations? Data-driven tools can help, but let’s be real: Unless we take the time to dive deeply into the tools or learn just enough to be dangerous so we can properly guide the experts supporting us, we’ll still doubt our…
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Last year, I spoke with a CEO who lamented the fact that communications consultants don’t do a better job of explaining how they work and what they really need from her to be successful. She wanted clarity so she wouldn’t be surprised by bills she felt were “nickel and diming” her. She’s not wrong. I…
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If you’re like me, the buzz and excitement of the new year are dissipating. The blank slate is filled and it’s time to get to work. You’ve likely used January to cement your big goals for 2023 and have set the wheels in motion to achieve them. Whether they include getting new clients, leveling up…
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