Blog
Communicators understand the need for organizations to have clear, compelling, and consistent messaging – and that it’s critical for both internal and external audiences. We know that when employees at all levels across different departments are aligned and clear in the way they communicate about the brand, the business will be more successful reaching, engaging, and…
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Earlier this year, I participated in a nine-week intensive on PR measurement and evaluation. The power of tools like Google Analytics 4 (GA4) to help communications professionals more effectively demonstrate impact to the bottom line was eye-opening. 🤯 I was also struck by how empowered and confident I felt armed with the new skills and knowledge I…
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As a communications professional, you know it’s critical to target the right audiences with the right message so that your awesome, creative work doesn’t fall on deaf ears. But getting there can be a struggle – especially if other folks in the organization are not aligned on who the priority audiences should be. Before I…
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Why do communications pros so often lack confidence in the value we bring to organizations? Data-driven tools can help, but let’s be real: Unless we take the time to dive deeply into the tools or learn just enough to be dangerous so we can properly guide the experts supporting us, we’ll still doubt our…
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We’re a couple of weeks in, but I can still say it in my first email of 2023: Happy New Year! I made the most of the holidays with all the things: baking, holiday songs on repeat, quality time with family and friends, and Rom-Coms! And while I started the year a bit under the…
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In October, I attended the Spark with Luly B conference and was inspired by both the energy in the room and her intentional efforts to give women a voice. When a conference attendee shared her story, she said she was constantly asking herself “How dare I think that I could do XYZ”? Luly challenged her…
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It’s the “spooky season,” but that doesn’t mean you have to be afraid of pushing back when senior leaders ask you to develop external communications about an issue or topic you know is not aligned with the reality of what’s happening inside the organization. 😅 If you want to be the trusted advisor your company…
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When I talk to organizations about living out core values in every area of the business, it’s really because I care deeply about internal staff and I want them to know that the company they work for stands for something bigger. Whether it was great customer service or quality products, knowing that my past employers stood for…
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Communications is a critical, capacity-building function for nonprofits. And not just for fundraising, but for the entire organization. Or at least it should be. In this interview with Jarrett Ransom of The Nonprofit Show, I share this little nugget about communications as capacity-building. It was a surprise to Jarrett, but this belief has always driven…
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When communications pros talk about messaging, I think they really mean “talking points.” They are not the same. 👏 Talking points are tactical and created for very specific purposes, like a media interview. They serve a purpose, but they can also stifle big-picture thinking. And if you never break free of them, you’ll miss the…
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