Corporate Messaging For Communicators

Thank you, Jennifer, for being a counselor and confidence booster and someone who genuinely enjoys seeing the lightbulb go off for others or help brighten it back up when it is flickering!

Jennifer's corporate messaging program is an investment I would recommend to all communications executives who want to position themselves as trusted advisors for their clients or organizations. Effective communication is intentional, and that's just one of the main takeaways you'll receive from the program. Jennifer's passion for elevating our profession is contagious, and will no doubt make you a better person and strategist.

I have worked with Jennifer in various capacities and companies over the past 20 years and know that she is a pro at strategic messaging. I really wanted to hire Jennifer to conduct our strategic messaging session  however we couldn't afford her since we are a newly formed non-profit. So this class was the next best thing. And the upside, now I have the confidence to do this in the future on my own. The materials, videos and weekly coaching sessions really deliver everything you need to be successful. 

The program takes communications professionals right through the messaging process, from start to finish. But it does much more, as we get the opportunity to discuss our questions directly as a group and learn both from Jennifer, but also from each other. The program is therefore excellent because of its extremely well developed content but also because of the important discussions we as a group were able to have regularly along the way. I think this combination makes the program truly excellent.

I first met Jennifer as a board participant during a messaging workshop she conducted for a nonprofit organization.  The stellar work she did to help that organization unveil its story sparked my interest for Cendyn Arcaneo. We had recently acquired a company and needed to determine the best way to position the newly merged brand. Jennifer led us through one workshop to identify our core values, vision and mission, and a second to uncover the key messages that would help us tell our best story. She kept us engaged during the workshops and struck the balance between counseling and allowing us to discover on our own what was most important to say to our clients. Her work has been invaluable in our efforts to align all of our marketing communications activities.

The messaging workshop my team and I did with Jennifer really helped us sift through what was needed for our organization. The session allowed staff to see the bigger picture of the impact of our work beyond their departmental spheres, and we worked together to identify the target audiences everyone agreed we most needed to reach. An important breakthrough for us was realizing we had an opportunity to more fully engage staff and we’ve now had great results implementing new ways to share information. Jennifer’s course will benefit any organization that needs to more strategically align its messaging!

Corporate Messaging for Communicators places you in a leadership role for developing a stellar messaging platform with strategic branding expert Jennifer Hudson as your coach all along the way. This introspective, step-by-step course gets to the heart of your brand and creates authentic, powerful messaging while engaging your colleagues in an inclusive, fun process. It's genius, and that's what your co-workers will say about you when you lead them through this process.